Welcome to
Ghostlight Copy!
Let your business shine with creative, compelling copy.
It’s Time.
You don’t need to waste time staring at a blank document any longer. I’m here.
WTF is copywriting…?
Copy is just a fancy word for “words.” So I’m really just a words writer! Okay… I can see why they went with “Copywriter.”
Anyway, every word you put out there is an opportunity to speak to your audience.
Your monthly newsletter isn’t just a way to keep your customers up to date, it’s a chance to connect with them regularly and remind them why they love your business.
The “About” page on your website isn’t just a place where you can tell your life story. It’s a place where your potential customers can get to know you and learn exactly why you’re the person who can help them.
The ads you place in your local newspaper aren’t just a way to lure customers through the door… well, actually yes, that’s exactly what they are. Sometimes it’s not that deep.
The point is - the words you put out there for your audience to read are important.
So, are you using yours effectively?
Oh, hey!
I’m Sarah, the human behind Ghostlight Copy.
During my career as a professional dancer and choreographer, I used creative storytelling to elicit an emotional response from my audience. Now, I’ve traded the stage for the page! As a copywriter, I use those same storytelling skills to bring your business to life and inspire your audience to take action.
Why hire a copywriter?
I know, another business expense?
It may not seem like the most pressing task - after all, if you need to source ingredients or materials to make your product, those should probably be a bit higher on your list.
But effective copy is crucial to the success of a business.
As I said before, it’s a chance for you to speak to your customers, and thanks to the internet, you need to capture their attention immediately or else you’ve lost them. Think about it - how many banner ads have you ignored? Or how many emails have you deleted because the subject line didn’t draw you in? Think about all that money being left on the table thanks to less-than-compelling copy.
But who actually has time to sit down and write all that?
Well, I do!
Let’s be honest - your time is far too precious.
You started your business because you’re passionate about what you do. You didn’t start it because writing a website seemed too exciting to resist, right?
Spend your time doing what you love, and outsource the rest.
What are clients are saying?
Resumé Rescue! My resumé was stale and I was stuck. Sarah brought a fresh set of eyes and a much-needed new perspective to my CV that provided me with a current and more flexible document. Sarah worked efficiently and communicated clearly to help me update my resumé to today's standards.
— Holly G.
Sarah has been a tremendous help in creating and refining the voice of my non-profit organization on social media! Sarah took the time to understand the mission, asked clarifying questions, and was able to formulate my ideas into beautifully written words. Sarah is creative, versatile, and dependable. I am so thrilled with all the work she has done and wouldn’t hesitate to recommend her services!