Sales Page
Who was the client?
Steph Weber of The Weber Co.
What was the task?
The task was to create a sales page for their Brand Bootcamp program for new entrepreneurs.
What was the approach?
Working with The Weber Co. was a dream. Steph has worked tirelessly building a solid brand with a well-crafted message, a captivating image, and an unmistakable voice. She made it incredibly easy to dive headfirst into The Weber Co. so that I could relay the features and benefits of Brand Bootcamp, and why the reader should take action immediately.
Sales Page
Who was the client?
Steph Weber of The Weber Co.
What was the task?
The task was to create a sales page for their Brands That Captivate Academy for successful entrepreneurs.
What was the approach?
As with the Brand Bootcamp sales page, Steph made it easy for me to research and embody the brand voice of The Weber Co. Using her stellar brand kit and detailed program breakdown, I was able to convey the features and benefits of this incredible program to her readers. Additionally, adding testimonials from past clients was a great way to establish credibility and build trust with new fans of The Weber Co.
Web Copy Rewrite
Who was the client?
Jennifer Trallo Schreiber of Quality Insights, LLC
What was the task?
As Jennifer was launching her website, she was looking for someone to proofread, edit and rewrite aspects of her website to showcase her impressive resumé, reflect the importance of the services she can provide, and most importantly, make it easily digestible for those who may not be familiar with the minutiae of the Quality Management world.
What was the approach?
I began by researching the ins and outs of Quality Management and quickly realized that Jenn was more than just an expert in her field. I took the information she provided and organized it in a way that would flow nicely while continuing to showcase her immense talents.
Product Description
[Spec Ad]
Who was the client?
ModCloth
What was the task?
The task was to write a product description for a dress that explains the features of the dress while inspiring the reader to make a purchase.
What was the approach?
ModCloth is known for having fun and feminine branding, so the product descriptions should be exactly that. I decided to focus on the oranges, and call to mind a picture of 1950’s Florida, when orange groves were lush and cocktail parties reigned supreme.
