Direct Mail Flyer

[Spec Ad]

Who was the client?

Pure Impact Fitness

What was the task?

The main task was to create a direct mail flyer for a fitness facility to increase sales leads and, eventually, membership numbers.

A secondary task was to offer recipients a free three-day pass so they could sample the gym first to see if it’s a good fit.

What was the approach?

The target demographic for this mailer was women 22-38 years old who were already avid gym-goers, who may have been looking to optimize their workout regimen with a facility that offers more convenient hours.

This mailer demonstrates that Pure Impact Fitness has more convenient hours than most gyms, and is open every day, allowing the reader to reach their goals faster.