Promotional Email

[Spec Ad]

Who was the client?

A major multi-national department store.

What was the task?

The main task was to create a promotional email, informing subscribers of a sale. The secondary task was to get readers to peruse other items available for purchase.

What was the approach?

Given the state of the world, we wanted to have fun with the fact that many people are working from home, and may choose to update their work-from-home wardrobe using sweaters and pajama pants.

For the secondary task, we decided to promote other items one may need for their home office. We chose more luxurious items that would enhance one’s work-from-home lifestyle and included links to make the purchasing process as easy as possible.